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Evidence Guide: MSTGN4004 - Analyse TCF merchandising and marketing principles

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

MSTGN4004 - Analyse TCF merchandising and marketing principles

What evidence can you provide to prove your understanding of each of the following citeria?

Determine job requirements

  1. Follow standard operating procedures (SOPs)
  2. Comply with work health and safety (WHS) requirements at all times
  3. Use appropriate personal protective equipment (PPE) in accordance with SOPs
  4. Identify job requirements from specifications, drawings, job sheets or work instructions
Follow standard operating procedures (SOPs)

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Comply with work health and safety (WHS) requirements at all times

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use appropriate personal protective equipment (PPE) in accordance with SOPs

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify job requirements from specifications, drawings, job sheets or work instructions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate TCF market conditions

  1. Use industry appropriate research methods to survey domestic conditions affecting the TCF market and identify effects of these conditions on the TCF industry
  2. Explore global conditions affecting the TCF market and identify effects of these conditions on the TCF industry
  3. Assess significance of TCF product range on the global market
  4. Identify key components of the TCF supply chain and analyse influences on supply chain conditions
  5. Examine features of mainstream and niche markets within the TCF market
  6. Investigate role of merchandising in the TCF marketplace
Use industry appropriate research methods to survey domestic conditions affecting the TCF market and identify effects of these conditions on the TCF industry

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore global conditions affecting the TCF market and identify effects of these conditions on the TCF industry

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess significance of TCF product range on the global market

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify key components of the TCF supply chain and analyse influences on supply chain conditions

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Examine features of mainstream and niche markets within the TCF market

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate role of merchandising in the TCF marketplace

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine the characteristics of the TCF market

  1. Access and investigate current information on the TCF market to determine trends influencing TCF production and supply
  2. Investigate TCF market segmentation, targeting and price positioning for TCF product range
  3. Identify key characteristics of TCF market segments and examine implications for marketing activity
  4. Analyse consumer behaviour for TCF product range
Access and investigate current information on the TCF market to determine trends influencing TCF production and supply

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate TCF market segmentation, targeting and price positioning for TCF product range

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify key characteristics of TCF market segments and examine implications for marketing activity

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse consumer behaviour for TCF product range

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess features of a TCF product to determine effective marketing

  1. Identify technical specifications of a TCF product and determine implications for market positioning
  2. Explore role of creativity in the marketing of TCF products
  3. Identify networks applying to the marketing and merchandising of a TCF product
  4. Identify strengths, weaknesses, opportunities and threats applying to a TCF product and assess implications for marketing
  5. Document and record outcomes of marketing investigation
Identify technical specifications of a TCF product and determine implications for market positioning

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Explore role of creativity in the marketing of TCF products

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify networks applying to the marketing and merchandising of a TCF product

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify strengths, weaknesses, opportunities and threats applying to a TCF product and assess implications for marketing

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document and record outcomes of marketing investigation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Determine job requirements

1.1

Follow standard operating procedures (SOPs)

1.2

Comply with work health and safety (WHS) requirements at all times

1.3

Use appropriate personal protective equipment (PPE) in accordance with SOPs

1.4

Identify job requirements from specifications, drawings, job sheets or work instructions

2

Investigate TCF market conditions

2.1

Use industry appropriate research methods to survey domestic conditions affecting the TCF market and identify effects of these conditions on the TCF industry

2.2

Explore global conditions affecting the TCF market and identify effects of these conditions on the TCF industry

2.3

Assess significance of TCF product range on the global market

2.4

Identify key components of the TCF supply chain and analyse influences on supply chain conditions

2.5

Examine features of mainstream and niche markets within the TCF market

2.6

Investigate role of merchandising in the TCF marketplace

3

Determine the characteristics of the TCF market

3.1

Access and investigate current information on the TCF market to determine trends influencing TCF production and supply

3.2

Investigate TCF market segmentation, targeting and price positioning for TCF product range

3.3

Identify key characteristics of TCF market segments and examine implications for marketing activity

3.4

Analyse consumer behaviour for TCF product range

4

Assess features of a TCF product to determine effective marketing

4.1

Identify technical specifications of a TCF product and determine implications for market positioning

4.2

Explore role of creativity in the marketing of TCF products

4.3

Identify networks applying to the marketing and merchandising of a TCF product

4.4

Identify strengths, weaknesses, opportunities and threats applying to a TCF product and assess implications for marketing

4.5

Document and record outcomes of marketing investigation

Required Skills and Knowledge

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1

Determine job requirements

1.1

Follow standard operating procedures (SOPs)

1.2

Comply with work health and safety (WHS) requirements at all times

1.3

Use appropriate personal protective equipment (PPE) in accordance with SOPs

1.4

Identify job requirements from specifications, drawings, job sheets or work instructions

2

Investigate TCF market conditions

2.1

Use industry appropriate research methods to survey domestic conditions affecting the TCF market and identify effects of these conditions on the TCF industry

2.2

Explore global conditions affecting the TCF market and identify effects of these conditions on the TCF industry

2.3

Assess significance of TCF product range on the global market

2.4

Identify key components of the TCF supply chain and analyse influences on supply chain conditions

2.5

Examine features of mainstream and niche markets within the TCF market

2.6

Investigate role of merchandising in the TCF marketplace

3

Determine the characteristics of the TCF market

3.1

Access and investigate current information on the TCF market to determine trends influencing TCF production and supply

3.2

Investigate TCF market segmentation, targeting and price positioning for TCF product range

3.3

Identify key characteristics of TCF market segments and examine implications for marketing activity

3.4

Analyse consumer behaviour for TCF product range

4

Assess features of a TCF product to determine effective marketing

4.1

Identify technical specifications of a TCF product and determine implications for market positioning

4.2

Explore role of creativity in the marketing of TCF products

4.3

Identify networks applying to the marketing and merchandising of a TCF product

4.4

Identify strengths, weaknesses, opportunities and threats applying to a TCF product and assess implications for marketing

4.5

Document and record outcomes of marketing investigation

Evidence required to demonstrate competence in this unit must be relevant to and satisfy the requirements of the elements and performance criteria, and include:

reading and following work instructions, standard operating procedures (SOPs), safe work practices

applying relevant standards

using a combination of digital, manual and personal research strategies to investigate domestic and global market conditions

undertaking research and recording details of at least two (2) research strategies

determining the characteristics of the TCF market to identify trends, market segments, consumer behaviour and price positioning for a product range

determining at least two (2) features of identified TCF product range that support effective marketing

identifying networks applying to the marketing and merchandising of identified TCF product

assessing a TCF product and its suitability for marketing

assessing strengths, weaknesses, opportunities and threats applying to a TCF product, and the implications for marketing

documenting and recording outcomes of marketing investigation.

Evidence must be provided that demonstrates knowledge of:

safe work practices and procedures and use of personal protective equipment (PPE)

relevant Australian Standards

digital, manual and personal research strategies

characteristics of domestic and global TCF market segments and the relationship between them:

demographics

economics

location

education

components of the TCF supply chain:

designers and product engineers

manufacturers

distributors, wholesalers, exporters and importers

transporters

sales, marketing and retail providers

range of products available in the TCF industry

segmentation of the TCF market

demographics of the TCF consumer

technical aspects of TCF product

research methods relevant to and appropriate to TCF industry:

web searches

reviewing statistical data

examining industry publications

conducting personal interviews

completing surveys

reading industry reports

attending exhibitions, displays and presentations

trends and the role of marketing and merchandising

characteristics of identified TCF product that make it suitable for marketing

workplace procedures

recording and reporting practices.

Range Statement

This field allows for different work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included.

Workplace procedures include one or more of the following:

requirements prescribed by legislation, awards, agreements and conditions of employment

SOPs

work instructions

oral, written and visual communication

quality practices, including responsibility for maintenance of own work quality and contribution to quality improvement of team or section output

housekeeping

tasks related to environmental protection, waste disposal, pollution control and recycling

WHS practices

Australian Standards include:

the relevant industry or Australian Standards that are current at the time this unit is being undertaken

TCF products include, but are not limited to, one or more of the following:

items and services from any sector within the TCF industries

components

final products:

garments

fashion accessories

shade sales, domestic or vehicle awnings

processed materials:

fabrics

industrial textiles

domestic textiles

Domestic conditions include, but are not limited to, one or more of the following:

availability of raw material

tariff agreements

costs of transportation

employment rates, skill availability and training support

status of businesses within the supply chain

image of Australia as a provider of quality, cost-effective TCF products

economic status

Global conditions include, but are not limited to, one or more of the following:

availability of raw material

tariffs, levies, taxes and other import and export considerations

costs of transportation for importing and exporting product to and from Australia

skill availability and labour forces

size and influence of international interests

image of Australia as a provider of quality, cost-effective TCF products

economic status